The Community COVID Coalition is an initiative of the CDC Foundation in partnership with the National Governors Association (NGA) and the Association of State and Territorial Health Officials (ASTHO) and the Association of Immunization Managers (AIM). Financial support for the project is provided by Facebook.
The CDC Foundation is an independent nonprofit created by Congress to mobilize support for the critical work of the Centers for Disease Control and Prevention (CDC). The Foundation provides strategic guidance and project coordination for the Community COVID Coalition and participating states.
The National Governors Association (NGA) is a bipartisan organization dedicated to finding solutions that improve the lives of citizens through state government. NGA will aid in identifying and assessing state interest in utilizing social media as best practices for COVID mitigation messaging.
The Association of State and Territorial Health Officials (ASTHO) exists to support, equip, and advocate for state and territorial health officials in their work of advancing the public’s health and well-being. ASTHO provides strategic collaboration, coordination and ensures strong connections to state public health departments, core public health systems and trusted community partners in their efforts to safely reopen.
The Association of Immunization Managers (AIM) is a nonprofit membership organization representing the leaders of state, local, and territorial immunization programs. AIM members direct the public health efforts designed to keep children and adults vaccinated and protected against disease. AIM provides a national voice for immunization programs and a forum for program managers to learn from each other and achieve success.
Facebook is playing a critical role in supporting this public-private partnership to make sure states have the resources they need to combat COVID-19. Using its platforms to drive awareness of the latest information on public health measures, Facebook will provide a digital toolkit to help inform communities of relevant initiatives and will offer social media resources and ad credits for state health departments to disseminate timely and accurate information about manual contact tracing. Specific tools include the Coronavirus (COVID-19) Information Center, in-product promotions and notifications, as well as public service announcements.
